Small Business Saturday
American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood. That's why — in the midst of the recession in 2010 — we created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.
You might not realize it, but every time you take a yoga class at your neighborhood spot or buy a gift from the local artist down the street, you're shopping small and making a difference. In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.
So when you Shop Small on Small Business Saturday—and all year long — you can help create a big impact.